Oakley Packaging

Task: Come up with packaging for Lifestyle and Performance Sunglasses that will be presented to at Oakley Headquarters. The idea behind these designs is to show how Oakley strives to be one step ahead by constantly revising, refining and pushing the boundaries of their products just like how its customers do the same with their athletic skills. For the people, it is about working, training and performing better each time. As for the products, they are about utilizing better technology, design and efficiency to aid people in this journey. I wanted to highlight this refinement of skill and pushing the limit in a way where you saw the individual movements that went into each person’s action. In order to get to the finished product such as a final trick or finish line every action and step counts. The stop motion time lapse imagery gives a sense of continual motion and push towards a greater connection with your passion. The box itself is made of a reflective material that represents a reflection of the consumer and seeing themselves within the product. The owner sees themselves as driven and pays attention to all the little details to become better. You see yourself in Oakley as Oakley sees itself in you.