Instagram Grid

Please visit @shopwomn to explore all copy/captions, content, grid layout and stories :) My main workload was being in charge of womn's IG starting Winter Launch 2019: Created & organized a detailed Social Calendar via Google Sheets. Designed layout of overall grid, posts, stories. Wrote copy options for stories and posts that remained true to the voice & aspirations of the company. Brainstormed new ideas and story series: Including our "Stay at Home" stories at the beginning of the pandemic.