Trims| Care Labels & Hangtag

I was able to create a new logo to pair with the existing logotype. *Dragonfly with leaves as wings to represent change, new beginnings and sustainability. The logo was used starting Spring Launch 2020 on the hangtags and care labels. I also came up with a concept for an elevated hangtag that could double as a bookmark to reduce waste and promote reuse. (Unfortunately they were not used due to budget issues.) Lastly, I was in charge of the Care Labels for Winter 2019 to Fall 2020. I introduced a new design that included first person care instructions for a deeper/more playful connection to each style as well as unique sayings that functioned as motivation, reminders, and inspiration for our womn community. Other examples included "Mental Health is Mental Wealth", "One day at a time", "Drink water & stay hydrated", "Never stop learning", etc.